The images raise awareness about the problem of sexual and relationship violence and stalking and model active bystander behaviors that the target audience can use in situations where violence is occurring, has occurred, or has the potential to occur. Cases in public health communication and marketing. George Washington University, … Know Your Power® can be implemented independently but is probably best utilized in conjunction with other programs. That doesn’t mean we don’t love and want to be involved with football. on Kickstarter. (2011). Image from Know You Power. Using social self-identification in social marketing materials aimed at reducing violence against women on campus. Staff favorites Campaigns we love Pre-order marketplace Funded and open for biz BackerTracker Up-to-the-moment info BackerKit blog News and creator stories About Us. Potter S. J., & Stapleton J. G. (2013). Compared to other forms of advertising, posters are quick, easy and accessible means of getting the word out and building the right image for your campaign. 8.0 War Campaign quests now award higher amounts of reputation. Funded. 0 Interested. We'll assume you're ok with this, but you can opt-out if you wish. Empowering bystanders to prevent campus violence against women. Target audience members who reported seeing or recognizing themselves or their friends in the Know Your Power images exhibited a greater willingness to intervene than those individuals who did not report seeing themselves or their friends. Durham, NH 03824, Phone (603) 862-5023 1678% of Goal . Live Life Well. Educating members of college communities about the realities of sexual assault and equipping them with tools to identify and prevent rape can help create important cultural shifts away from perpetuating and towards preventing assault and harassment. Sign in to continue. Goal: $9,999. doi:10.4135/9781452232065, Schwartz, M. D., & DeKeseredy, W. S. (2000). Starting Feb. 16 and continuing through March 25, you will notice posters, bookmarks and other images around campus from the Know Your PowerTM campaign. Sharyn J. Potter, University of New Hampshire Follow Jane G. Stapleton, University of New Hampshire Follow K. Mansager C. Nies. The toolkit helps schools and community partners consider which image to choose, how long to display them for and how to evaluate their programming. Assessing the efficacy of a bystander social marketing campaign four weeks following the campaign administration. View on Kickstarter. raises awareness of high blood pressure, encouraging all UK adults to get a blood pressure check. The campaign consists of a series of images which portray realistic and thought-provoking scenarios that highlight the important role all members of the community have in ending sexual assault, relationship violence, and stalking. on Kickstarter! Each element seeks to expand on important “know your rights” information while including some new tools aimed at protecting families from ICE and Border Patrol raids, detention, and deportation in … Week which takes place every September. Initial evaluations of community characteristics and needs enables Soteria Solutions to tailor the awareness campaign for target audiences. Know Your Power®, a social marketing campaign distributed exclusively by Soteria Solutions, is a nationally recognized program focused on reducing sexual and relationship violence and stalking on college campuses. At Paddy Power, we know our place, and it’s not on your shirt. Password. Sexual assault on the college campus: The role of male peer support. Know Your Numbers! uSafeUS Community Partners; uSafeUS in the News; Projects & Collaborations. Includes: A5 Print Less. Goal: $9,999. Know Your Power®, a social marketing campaign distributed exclusively by Soteria Solutions, is a nationally recognized program focused on reducing sexual and relationship violence and stalking on college campuses. The Know Your Power campaign helps prevent domestic violence, sexual violence, and stalking by instructing community members to take an active part in stepping in and speaking up against these crimes. Know Your Numbers! Diverse identities are represented in the KYP campaign which communicates a focus on accessibility and inclusiveness. We show you where to start, how to form a team and learn how to make a video campaign to raise awareness on an issue you feel really strongly about. gain knowledge of resources that are available to support bystanders and victims/survivors. Adapting and Piloting the Know Your Power ® Bystander Social Marketing Campaign for a Diverse Campus Population. schedule. 16, 65-80. Prevention Innovations Research Center Bringing in the target audience in bystander social marketing materials for communities: Suggestions for practitioners. The images raise awareness about the problem of sexual and relationship violence and stalking and model active bystander behaviors that target audience members can use in situations where violence is occurring, has occurred, or has the potential to occur. Authors . Call: 020 8267 8121. The highlight is Know Your Numbers! Ships to Anywhere in the world. … Developed at the University of New Hampshire’s Prevention Innovations Research Center, and often used in tandem with Soteria Solution's Bringing in the Bystander High School and College Prevention Programs, Know Your Power has been shown to be effective, among target audience members, in: Copyright © 2020  •  TTY Users: 7-1-1 or 800-735-2964 (Relay NH) Limited free articles a month; Free email bulletins; Register Now. Image from Know You Power. … https://soteriasolutions.podia.com/know-your-power-products, gain an understanding of what bystander responsibility is through the presentation of concepts and examples, gain an understanding of individual and situational factors that facilitate appropriate bystander intervention, be able to identify the range of unacceptable sexual behaviors and become aware of the prevalence and context of sexual violence, understand the role community members can play in preventing sexual and relationship violence and stalking and reducing its negative consequences, cultivate skills in identifying situations where bystander intervention may be appropriate, gain knowledge of resources that are available to support bystanders and victim/survivors, express motivation and commitment to be an active bystander, be able to describe the range of potential bystander behaviors and situations where action might be appropriate. 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